Who is My Audience

So, I’m getting back to blogging after quite a hiatus.  The next assignment in Blogging101 is to identify my audience.  When I first saw this six months ago, I thought it was a no brainer, but after some reflection and additional reading, today I’m more curious about the validity of this assignment.

I’ve always wanted to be able to write well.  Be able to tell a story that people remember.  I work as a District Ranger for the US Forest Service.  One of the challenges that we face as an Agency is remaining relevant and supported by the American Public.  Millions of people visit their National Forests and Grasslands every year.  Many people don’t realize or understand the difference between National Forests and National Parks.  Does that matter?  I don’t know and maybe putting this down in writing will help me decide.  But one thing is certain.  I want to be able to write (and write well) about the things that I love and am passionate about.

A couple of years ago, I talked with our public affairs office about publishing a monthly blog or column in the local newspaper.  The first thing they asked me was “who is your audience?”  At the time, I didn’t put much thought into it and answered, “the locals.”  So I wrote a small piece on what we had going on out on the forest.  It included some timber cutting to remove fuels, cattle grazing, and I threw in a message about hunting safety.  I think it went over pretty well.  I got some feedback about it.  At the same time, I didn’t feel it was what I wanted to say, so I gave it up.  I decided it was best to leave the writing to the professionals and I will focus on doing good things for the land and hope that people notice.

Some people did notice.  I’d receive some thankful phone calls or an email saying “I really like the improvements to so-and-so trail.”  Even with these complements, my staff and even my boss, mentioned that we need to do a better job of telling our story and build some understanding and support for the things that we do.

Having all of this in the back of my mind, I was wondering through a Barnes and Noble in Phoenix, and on a whim, I bought the book “On Writing Well” by William Zinser.  He talked about word usage and sentence structure and communicating clearly and concisely.  Then I read a chapter on audience.  He wrote that the only audience that really matters if you want to write well is…YOU!  “You are writing for yourself.  Don’t try to visualize the great mass audience.  There is no such audience – every reader is a different person.”


Red-headed Woodpecker on the Nebraska National Forest near Chadron, NE (Canon 7D MkII, Sigma 150-600 C, 600mm, f/6.3, 1/1600, ISO 800)

Reading that was a shocker, but at the same time, made sense.  If I want people to read what I write, the first person who has to like it is me.  It’s the only way you can write with passion and put words on paper that say what I feel.  If others like it, great!  If they don’t, oh well…maybe someone else will get to them.  Or they won’t.

My goal in learning to write better is to be able to communicate my views in a way that will bring support to the issues that I feel are important.  So, that’s what this blog will be about…for now.  So, is audience important?  Is this assignment valid?  I think so, but at the same time, I want to write for me as much as anyone else.


A Morning on the Lek

I have worked in the Nebraska Sandhills and now in the Pine Ridge as a natural resources manager for six years now.  I’ve heard all about the experience of sitting in a blind and watching the spring displays of our native prairie grouse.  I’ve always come up with excuses not to experience it myself…too early in the morning, sunlight not good enough, too far to drive, something going on at work etc.  Yesterday, I finally did it.

A while back, I found a lek just a couple of miles from my house.

Sharptail Grouse-1

Canon T1i, Sigma 150-600 C, 600mm, f/7.1, 1/1250, ISO 800

I was a little concerned about disturbing the dance setting up my blind early in the morning, so the evening prior, i went out to the area and set up a pop-up hunting blind. That night, I set my alarm for 0500. I had all of my gear (tripod, camera, etc) packed up in the truck, so all I had to do was make some coffee and head out before first light.


I got to the blind around 0545 and got settled in.  It wasn’t 10 minutes later that I started hearing the guttural clucks and rapid foot stomping that I’d read about and only heard from a distance.

Sharptail Grouse-20

Canon T1i, Sigma 150-600 C, f/7.1, 600 mm, 1/1000, ISO 800

As the sun came up, i started taking photos.  I didn’t have great light throughout the morning, but I’m pretty happy with several of the photos.  It was hard to really capture the dance that the Sharptails do because of the poor light and the fact that my blind was actually a little bit lower than where they were dancing.

Sharptail Grouse-43

Canon T1i, Sigma 150-600 C, f/7.1, 600 mm, 1/1250, ISO 800

It was a great experience.  There was probably 15 or 20 birds in the group.  I’d say 3/4 of them were actively dancing. I noticed a few of the birds acted as “sentinels” for the larger group.  I also saw several of the female stopping by to watch and try to pick a mate.

Sharptail Grouse-31

Canon T1i, Sigma 150-600 C, f/7.1, 600 mm, 1/1000, ISO 800

I encourage all that work in tourism or natural resources to get out and see some of the wonders that go on in their area.  I know my experience will help me to tell the story of the plains and has given me a new respect for the things that you don’t always see from the highway.



Picking a Title

Today’s assignment was to pick a title and tagline.  I struggled for a bit and landed on High Plains Husker.  I think it says who I am and what I’ll be writing about.  I’m passionate about the natural wonders that are our prairies.  Mountains and forests are great and beautiful, but to me, an open prairie will always be home.

I chose the meadowlark picture as my site icon because there isn’t a more iconic representative of the open prairie.  Anyone who’s spent more than five minutes outside of their car will hear that unmistakable song.  I can’t think of anything better than the image of one singing his heart out on a fence post.

So, that’s how I got to the title and tagline.  I aim to bring more photos, appreciation, and hopefully information on the importance of these shrinking ecosystems to those that don’t get the chance to experience it the way I do everyday.


Prairie Sky. (iPhone 6, f 2.2, 1/3200)